Hidden Dangers Of Dodging Your People’s Personalities In Your Consulting Firm’s Profile

Have you heard that in Baldwin Park, California, it’s illegal to ride a bicycle in a swimming pool?

It seems it’s similarly illegal, or at least perceived to be illegal for consulting firms to add style, spunk and personality to their marketing materials, including their websites.

Look at the websites of 10 random consulting firms.

Is there any personality in them besides the standard business-like drool in a faceless me-too structure?

In many cases there is nothing. Not even a sausage!

It seems many consulting firms try to carefully conceal their people’s personalities, their consulting profiles, so potential clients often can’t find out anything about their business personalities and consulting psychology until it’s too late.

And some people call this business-like.

It’s also often positions these firms as commodities because they can’t stand out in the market.

So, what can be done here?

This is what we discuss in this month’s Commando Consulting, entitled...

The Hidden Dangers Of Dodging Your People’s Personalities In Your Consulting Firm’s Profile.